If it is so easy to achieve success, set goals, create a strategy, take action; and if you don't get what you want, you just change your strategy until you get what you want. If that is all there is to succeed, why isn't everybody doing this?

There are three main reasons that drive us to go beyond our goals. There are three reasons that determine whether we would or not set these goals, whether we will or not change our strategy.

The first thing that affects you is your beliefs. Your beliefs are like the operating system to your brain. They determine almost everything in your life.

When you believe that something is possible, what happens? You set a target to achieve it. If you believe that it's possible to earn a million dollars, you set a goal to earn a million dollars. If you don't believe that you can possibly achieve anything beyond the average you won't even dare set the goal.

So the beliefs drive the goals you have. What you believe determines what you want. Your beliefs also determine what you do in your counter failure. In other words, if you believe that you're stupid , if you believe that things are just too difficult, will you change your strategy?

No. When you fail you just give up and blame everyone else because you believe that it was not your fault.

The second thing that affects us, are our life values.

Your values are the emotional state that you move towards as well as away from certain situations in life. They are the things that really drive our behavior every single day.

Know this, if your values are in conflict with your goals, or if your values are in conflict with your behavior every single day, you will not consistently get what you want. So values are the second component that drives the ultimate success formula.

The third component is another form of belief. It is the belief of who you are and what you stand for. This actually stands for your identity. In other words, do you believe you deserve success?

Or do you believe that you are just an average person. What is your identity, who do you think you are? Do you believe you're someone who's exceptional? Do you believe you are a champion or winner? Or do you believe you're someone who is a loser?

To conclude, your beliefs, your values and your identity drive you towards whatever you want in your life, they drive your strategies, they drive your actions and they determine what you do when you fail.
This is what completes the Ultimate Success Formula and explains why not everyone takes action in putting the Ultimate Success Formula in practice.